& the Charm

Avalon Emerson, former software developer turned Berghain DJ and acclaimed techno producer, gives off the enviable aura of someone who’s good at everything. When she describes her musical database management in precise schematic detail, or excitedly reveals how much she’s learned about the septic system at her rural pandemic retreat, you can practically see the mental flowcharts unfurl. She’s admitted that she’s “not really a singer,” but for Emerson that’s just another in-game challenge to unlock. Her debut album is a self-described pop record credited to her new collaborative project Avalon Emerson & the Charm, and she sings almost the whole time.

The lucid dream-pop ditties of & the Charm take in the misty-eyed gaze of Japanese city pop, the slow-mo fireworks of shoegaze, the gentle sea spray of Balearic house, the jangly collage aesthetic of Saint Etienne. The other members of the Charm include wife Hunter Lombard and friend Keivon Hobeheidar, a lineup that recalls Marie Davidson’s partner-and-friend pop trio Marie Davidson & L’Œil Nu. It’s just my job to notice this stuff, but Emerson’s project shares a remarkably similar origin: An internationally successful DJ and producer, pummeled by jet lag and burnout, eventually takes refuge in a few close confidants and a new creative avenue that’s simultaneously more “pop” and more niche. In Emerson’s case, pandemic restrictions enforced a pre-planned break from touring and, perhaps, opened more time for home listening. “My idea of a perfect record is a Cocteau Twins record, things that are soft and beautiful,” she told Pitchfork. Daytime Avalon: Lightness for the summer, for a world that spent a year or two away from the club, for sunrise first thing in the morning instead of last thing at the end of the night.

Why Techno Rule-Breaker Avalon Emerson Traded Club Bangers for Featherlight Dream-Pop

So this is music that sounds familiar by design, songs that want you to feel like you’ve heard them before. Emerson aims directly at the idea of imitative music with “Karaoke Song,” actually a song about karaoke songs, co-produced with Nick Sylvester. In another sense, the idea for & the Charm came from a series of covers compilations that London songwriter and album executive producer Bullion produced for his Deek label, featuring stylized reconsiderations of pop and alternative classics: silver-voiced balladeer Westerman singing Simon & Garfunkel, a chanson version of Joe Jackson’s “Stepping Out,” that sort of thing. Emerson recorded a kind of shadow entry in this catalog, the cover of the Magnetic Fields’ “Long Forgotten Fairytale” that opens her 2020 DJ-Kicks mix. Its video features road trip footage Emerson and Lombard shot while driving from California to New York in summer 2020, as the pandemic settled in. Occasionally an image from the new album appears to evoke the scene through their windshield, or maybe a rear-view glance to Emerson’s childhood in Arizona: “Hot dunes, an oasis”; “This desert isn’t your friend.”

If Avalon Emerson seems like she knows everything, & the Charm wishes it could know less. The lyrics to “Sandrail Silhouette” or “Hot Evening” play out like someone reminiscing in the incandescent glow of vintage photographic slides, hinting at details just outside the frame. The music feels a little intentionally maladjusted, a little out of step, because instead of bending tempos or pitch in a DJ mix, Emerson is playing with the emotional timing mechanisms of nostalgia. Within the bittersweet isolation chamber of “Entombed in Ice” or the idyllic memory of air travel on “Dreamliner,” you might perceive something of the pandemic mood, a wistful spiritual fatigue combined with the faint glimmer of unrealized possibility. An album about memory is also an album about forgetting, about past futures forever unexplored.

The more reflective, inward-looking style of & the Charm misses some of what characterizes Emerson’s best club tracks: the confident fluidity and lively sociability of someone who DJ’d a lot of big parties before assembling beats at home. Within the conceit of the solo singer-songwriter album, under the circumstances of the pandemic, Emerson is stuck—“worse, California-pilled”—and we’re alongside her for the duration. Her not-really-a-singer voice gives the album its distinctive personality: sweet and disarming, hermetic and a little tentative, not really like Marie Davidson, who was effectively mean-mugging part of the time, but more like Arthur Russell in the way Emerson’s not-really-singing imparts a spontaneous sincerity.

Sincere, self-taught, conceived under the auspices of the crisis everybody wishes they could leave behind: No wonder Emerson herself expected this music to turn out a little cringe. But & the Charm is so tranquil and unconcerned with impressing you that it’s faintly disconcerting. “Hang the cowards, hang the DJs,” Emerson muses at one point, like a cheeky, self-deprecating nudge at people who’d rather not reveal their full, flawed selves in their art. Not everything feels effortless: The wubby synth bass licks on “A Vision” upset the balance of Emerson’s featherweight vocal, and the pretty but inert “The Stone” could have been an interlude. But it’s well placed to gather one’s breath before the exhilarating “Dreamliner,” one of my favorite songs this year. Not coincidentally that’s the track that lands closest to Nighttime Avalon, one of those satisfying four-on-the-floors that peel up at the edges to let their romantic psychedelic glow seep out. Who needs a chorus?

All this, of course, would have been far harder to pull off after the banger techno LP that Emerson surely still has stashed away in her brain. When you’re famous enough for a following and not so famous that you’re bound to disappoint the casuals is really the perfect moment for a record like this. And & the Charm feels right on time in general: for club culture going pop, for new albums from club-goes-pop progenitors Everything But the Girl and Alison Goldfrapp, for last year’s new project from Elizabeth Fraser of Cocteau Twins, for a new Rae Sremmurd song (and a semi-official Jason Derulo track) sampling Y2K soft-rock radio queen Dido, for Kim Petras and Nicki Minaj’s remake of Alice Deejay. The vibe is luminous pastels, elegant sway, adult-contemporary electro, and an uncombed, unselfconscious attitude that circles right back around to being cool, and Avalon Emerson’s got it.

Correction: Bullion is not credited on “Karaoke Song”; it was co-produced with Nick Sylvester.

Avalon Emerson: & the Charm

$27 at Rough Trade