It is with a heavy heart and a great sadness that we have to announce that Firebrand Radio will be shelved as of midnight on 31 December 2010.

We feel that after 14 months on air, our average listener figures no longer justify the considerable expense borne by the five owners of the station - although we have obtained a loyal core of regular listeners, to whom we proudly salute, we would need a considerable amount more to consider it a success.

Xeserox, Mr M, DJ Noyes, Dave Morgan and myself have toiled hard for a year to bring in listeners and DJ's and found the funds to do this out of our own pockets. We started with a vision to bring top quailty music and an adult banter to the listeners and we have maintaned and achieved that, for that we are proud. However, in a fiercly competitive and over saturated market (radio) we have fallen short of the several thousands/millions of pounds at the disposal of commercial and national FM radio stations and also to the bilge mascaurading as television, which continues to brainwash generations of people into believing that computer auto-tuned singing and beautiful people with no musical ability represent "talent".

Therefore, we will be shelving the station, maybe at a later date we will try again but for now, we no longer have the money nor the listeners to viably continue.
It is with some consolation that a number of the DJ's here at Firebrand will be taking their shows to other stations, my own Aural Pleasure included, the DJ's concerned will be making announcements on this page in due course - hopefully the loyal core of listeners we have will come with us.

On behalf of all of the "five" and all the DJ's and everyone who chipped in (looking at you Alex), thanks for 14 great months and we will hopefully see you amongst our listeners wherever we all end up!

Kevin Hall - Controller (UK)